Showing results for: Consumer perceptions and preferences
According to a survey by UK NGO Eating Better, 63% of 11 to 18 year olds in the UK see the environment and climate change as the top concern for the UK at the moment. While most do not want to change their levels of meat consumption, 29% of those who do eat meat would like to reduce their consumption.
This paper analyses the Twitter reactions to the diet proposed by the EAT-Lancet Commission on healthy diets from sustainable food systems, focusing on the #yes2meat hashtag as well as the official #EATLancet hashtag. The study found a sizable countermovement that was sceptical of the EAT-Lancet dietary recommendations, with the #yes2meat term becoming prominent around one week before the EAT-Lancet report was launched.
This report by FCRN member Corné van Dooren finds that food waste per person in Dutch households has decreased by 29% between 2010 and 2019. The findings are based on measurements of waste from a sample of households.
The Greenhouse Gas and Dietary choices Open source Toolkit (GGDOT) project funded by N8 Agrifood has launched two games about for public engagement on food and climate. The Climate Food Challenge is a single-player online game while the climate food flashcards can be printed off for two players to use. Both involve comparing the carbon footprint of different food types.
The Food Ethics Council has published a report on food citizenship, which it defines as a growing movement of people acting as interdependent participants in our food systems, not just as producers or consumers in linear supply chains.
This paper by FCRN member Emma Garnett finds that doubling the availability of vegetarian lunchtime meal options (from one-in-four to two-in-four) in university cafeterias increases vegetarian sales by 40-80%, with little change to overall sales and no detectable rebound effects (such as lower vegetarian meal sales at other meal times such as evening meals).
This paper analysed thousands of items of children’s clothing and found that many feature images of food - particularly on girls’ clothing - and that those images often depict unhealthy food types.
According to this paper, households in the Netherlands wasted 41kg of solid food per person in 2016 - a 15% decline since 2010. Furthermore, 57 litres per person of potable liquids such as coffee, tea and milk are disposed of via the sink or toilet each year. Rice, bread, pasta, vegetables and pastries are among the food types most likely to be wasted (as a percentage of purchased quantity).
College students who take a course on food and the environment reduce their reported ruminant meat consumption by 28% relative to their consumption prior to the course, according to this paper by FCRN member Jennifer Jay of UCLA Civil and Environmental Engineering.
This report from the UK think tank Food Foundation summarises workshops held with over 300 schoolchildren from across the UK to discuss their understanding of and experiences with food insecurity and food poverty.
14% of Brits are “flexitarians”, i.e. they have a mixed diet that is mainly based on vegetarian foods but they occasionally eat meat, according to this white paper from the UK-based market research firm YouGov. Flexitarianism is more common among young women than other demographic groups and more common in inner London than other geographic regions.
This paper uses consumer surveys from the UK and Germany to explore how the intention to purchase food with ethical claims is affected by the so-called “warm glow” of altruism, i.e. “a feeling people experience when performing an apparent altruistic act”.
In two experiments where participants were asked to choose between hypothetical canteen meals, “traffic light labelling” (red, amber or green labels) of different meal options was found to shift meal choices towards those lower in carbon emissions and calorie content.
In this paper, FCRN members Christian Reynolds and Tom Quested review the effectiveness of different consumption-stage measures to reduce food waste. Examples of successful interventions include serving food on smaller plates (which can reduce food waste by up to 57%) and changing school nutritional guidelines (which reduced waste of vegetables by 28% because fewer students selected vegetables and those who did select vegetables ate more of them).
This report by international non-profit Forum for the Future outlines some key trends in sustainability that the authors expect will be important over the next decade. The report also aims to equip decision-makers with a greater ability to influence systems at the scale necessary to tackle global challenges.