Sales of plant-based foods might be aided by avoiding vegan or vegetarian labels
These are two articles on a new study by researchers at the London School of Economics which showed that people who ordinarily eat meat or fish were 56 percent less likely to order dishes in a separate ‘vegetarian section’ on a menu than those same dishes when mixed with meat and fish dishes.
In the first, Bruce Friedrich, executive director of the Good Food Institute (GFI), says that sales of plant-based proteins may grow if packaging and advertising avoids using vegan or vegetarian labels. Read the article on Food Navigator here.
This interview with researcher Linda Bacon by the World Resources Institute gives further detail and links to other relevant studies, see here.
More like this
- Paper: Gender as a factor in an environmental assessment of the consumption of animal and plant-based foods in Germany
- How effective are messages and their characteristics in changing behavioural intentions to substitute plant-based foods for red meat? The mediating role of prior beliefs
- Plant-based profits: investment risks and opportunities in sustainable food systems
- Consumer views of plant-based and cultured burgers
- Language to increase consumption of plant-based foods