Knowledge for better food systems

New campaign, launch 10th November: Are you #vegcurious?

The Eating Better Alliance has launched a new campaign about eating less meat. The alliance have worked to create a new way of talking about eating less meat, through fun and positive messages and a set of adverts to inspire a new generation of men to be more daring with their food and give vegetarian options a chance. 

They would like everyone to actively explore their “vegcurious” side at and share campaign thoughts, food and puns via the hashtag #vegcurious.

Celebrated chef Bruno Loubet has contributed his support and recipes to Vegcurious and there will be ads on space donated by Scottish TV, digital ad screens across London and Glasgow, as well as The Guardian website.

Here is the link to the press release

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Europe is the world's second-smallest continent by surface area, covering just over 10 million square kilometres or 6.8% of the global land area, but it is the third-most populous continent after Asia and Africa, with a population of around 740 million people or about 11% of the world's population. Its climate is heavily affected by warm Atlantic currents that temper winters and summers on much of the continent. In the European Union, farmers represent only 4.7% of the working population, yet manage nearly half of its land area.

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