Knowledge for better food systems

Showing results for: Marketing

Image: TeroVesalainen, Grocery store supermarket, Pixabay, CC0 Creative Commons
17 July 2018

This paper reports on a systematic review of grocery store interventions undertaken to evaluate their effectiveness in changing food purchasing behaviours, and to examine whether this effectiveness varied with intervention components, setting, or socioeconomic status. This is the first paper to synthesise evidence from randomised controlled trials (RCTs) in grocery stores across a wide range of intervention types.

Image: 3dman_eu, Underground Metro London, Pixabay, Creative Commons CC0
15 May 2018

London Mayor Sadiq Khan wants to ban the advertising of foods high in salt, fat or sugar on the Transport for London public transport network, in a bid to tackle child obesity. The proposal says “This ban would exclude alcohol”, presumably meaning that alcohol could still be advertised.

15 May 2018

This book, by Henry Buller and Emma Roe, examines issues of animal welfare in the food supply chain. Topics include the care of farm animals, the ethics of using welfare as a marketing tool and the links between globalisation of farm animal welfare.

10 April 2018

The Sustainable Restaurant Association has launched its One Planet Plate campaign, asking restaurants to showcase sustainable and ethical eating by devising one dish that uses local sourcing, zero waste, better meat, lower carbon footprint or other environmental or ethical considerations. Hundreds of restaurants are taking part in the scheme.

Image: Jeremy Noble, Roast, Flickr, Creative Commons Attribution 2.0 Generic
26 March 2018

In this paper, the authors conducted a review of numerous studies to examine the content, advantages and limitations of a frame-based approach to assist consumers in reducing their intake of conventional meat (e.g. eating less meat or different meat, such as organic or certified for animal welfare or environmental impact). Particularly, they want to evaluate whether behaviour can be shifted by creating new frames and to identify frames that can bridge a transition by highlighting ‘push’ factors away from routine meat eating, or ‘pull’ factors towards encouraging the consumption of alternatives.

12 March 2018

Dutch shopping chain Ekoplaza has launched a plastic-free pop-up store in Amsterdam. Products sold include meat, rice, sauces, dairy, chocolate, cereals, fruit and vegetables. The aisle includes conventional packaging materials such as cardboard, glass and metal, but also introduces biodegradable replacements for plastic.

Image: David J, Oats, Flickr, Creative Commons license 2.0 generic.
1 February 2018

In more non-dairy milk news, oat milk maker Oatly are marketing their product to coffee shops across the United States.

Photo: Loco Steve, Flickr, Creative commons licence 2.0
21 June 2017

This master thesis study from the London School of Economics shows how consumers are 56% less likely to order a plant-based dish when it is labelled vegetarian and categorised in a separate section on menus

7 June 2017

An ad used by Arla Foods to promote their organic milk has been banned as it used the "misleading" claim that its production is "good for the land". 

Photo: mrskyce, Nitrogen!, Flickr, Creative Commons License 2.0 generic.
7 June 2017

This paper proposes a solution to the problems associated with the high inefficiencies and indirect detrimental environmental impacts caused by reactive nitrogen use in agriculture.The researchers suggest that land-based agriculture could be bypassed and that Haber Bosch derived nitrogen could be used directly for reactor based microbial protein production. The advantages of microbial protein production are summarised, as are the opportunities and technical challenges for large-scale production. The authors emphasise that, aside from the scientific innovation required, the main challenge to address is obtaining acceptability from regulators and consumers.

28 September 2016

In Sweden two of the largest supermarkets in the country have launched campaigns aimed at creating increased consumer awareness around the environmental impact of meat, encouraging consumers to lower their intake of meat and promoting plant-based alternatives.

Image: the research paper’s appendix
20 September 2016

Psychological research has shown that people often don’t make decisions on a rational basis, but rather do so heuristically - based on rules of thumb - that can systematically bias choices. This has important implications when it comes to promoting the sustainable consumption of food.

Photo: USDA, Flickr, creative commons licence 2.0
23 August 2016

A new strategy has been launched by the UK government to tackle overweight and obesity among children. The strategy highlights a reaffirmed commitment to the sugary drinks tax (the only measure in the strategy which is not based on voluntary action) and it emphasises the importance of sports and school breakfast clubs.

18 February 2015

This article highlights one of the approaches the dairy industry is taking to create new markets for dairy consumption.