Showing results for: Marketing
The World Resources Institute has published its early findings on research into language that appeals to British and US consumers when describing plant-based foods.
Sustainable Manufacturing and Recycling Technologies (SMART), a research and development centre at Loughborough University, has produced a post-event report of its expert panel discussion on reducing the impact of food waste held on 12 October 2018. The topics discussed include the influence of multibuy offers on food waste, the links between single-use packaging and food waste, the impacts of “wonky veg” ranges in supermarkets, and smart fridges.
This report from the UK’s Agriculture and Horticulture Development Board reviews how the behaviour of farmers might be influenced so that the recommendations of researchers and policymakers can be implemented on farms.
This paper reports on a systematic review of grocery store interventions undertaken to evaluate their effectiveness in changing food purchasing behaviours, and to examine whether this effectiveness varied with intervention components, setting, or socioeconomic status. This is the first paper to synthesise evidence from randomised controlled trials (RCTs) in grocery stores across a wide range of intervention types.
London Mayor Sadiq Khan wants to ban the advertising of foods high in salt, fat or sugar on the Transport for London public transport network, in a bid to tackle child obesity. The proposal says “This ban would exclude alcohol”, presumably meaning that alcohol could still be advertised.
This book, by Henry Buller and Emma Roe, examines issues of animal welfare in the food supply chain. Topics include the care of farm animals, the ethics of using welfare as a marketing tool and the links between globalisation of farm animal welfare.
The Sustainable Restaurant Association has launched its One Planet Plate campaign, asking restaurants to showcase sustainable and ethical eating by devising one dish that uses local sourcing, zero waste, better meat, lower carbon footprint or other environmental or ethical considerations. Hundreds of restaurants are taking part in the scheme.
In this paper, the authors conducted a review of numerous studies to examine the content, advantages and limitations of a frame-based approach to assist consumers in reducing their intake of conventional meat (e.g. eating less meat or different meat, such as organic or certified for animal welfare or environmental impact). Particularly, they want to evaluate whether behaviour can be shifted by creating new frames and to identify frames that can bridge a transition by highlighting ‘push’ factors away from routine meat eating, or ‘pull’ factors towards encouraging the consumption of alternatives.
Dutch shopping chain Ekoplaza has launched a plastic-free pop-up store in Amsterdam. Products sold include meat, rice, sauces, dairy, chocolate, cereals, fruit and vegetables. The aisle includes conventional packaging materials such as cardboard, glass and metal, but also introduces biodegradable replacements for plastic.
This master thesis study from the London School of Economics shows how consumers are 56% less likely to order a plant-based dish when it is labelled vegetarian and categorised in a separate section on menus
An ad used by Arla Foods to promote their organic milk has been banned as it used the "misleading" claim that its production is "good for the land".
This paper proposes a solution to the problems associated with the high inefficiencies and indirect detrimental environmental impacts caused by reactive nitrogen use in agriculture.The researchers suggest that land-based agriculture could be bypassed and that Haber Bosch derived nitrogen could be used directly for reactor based microbial protein production. The advantages of microbial protein production are summarised, as are the opportunities and technical challenges for large-scale production. The authors emphasise that, aside from the scientific innovation required, the main challenge to address is obtaining acceptability from regulators and consumers.
In Sweden two of the largest supermarkets in the country have launched campaigns aimed at creating increased consumer awareness around the environmental impact of meat, encouraging consumers to lower their intake of meat and promoting plant-based alternatives.