Showing results for: Consumer perceptions and preferences
Animal advocacy organisation Faunalytics has released the report “Messages to overcome naturalness concerns in clean meat acceptance: primary findings”, which studied how people perceive the “naturalness” of cultured meat (also known as laboratory-grown meat) when it is described in different ways. The report found that study participants (based in the US) were more accepting of cultured meat when presented with a message about the “unnatural” conditions in which conventional meat is produced. Messages arguing that cultured meat has a “natural” side or that “naturalness” does not matter did not result in greater acceptance of cultured meat.
Irish social enterprise foodture has produced a podcast about food citizenship, featuring Anna Cura of the Food Ethics Council. Anna describes the concept of food citizenship as being a mindset where people to think about themselves as engaged citizens, not just consumers, when making food purchase choices.
This paper reports on a systematic review of grocery store interventions undertaken to evaluate their effectiveness in changing food purchasing behaviours, and to examine whether this effectiveness varied with intervention components, setting, or socioeconomic status. This is the first paper to synthesise evidence from randomised controlled trials (RCTs) in grocery stores across a wide range of intervention types.
The Better Buying Lab at the World Resources Institute has published a summary of two workshops. The workshops, which brought together over 50 people from the academic community and the food industry, identified research questions on how to increase consumption of plant-based foods by changing the language used to describe it.
This book, by Peter Jackson et al., looks at different types of convenience foods and why consumers use them, and seeks to apply its findings to policies for healthy and sustainable diets.
FCRN member Afton Halloran has edited this book, which outlines the role of edible insects in food systems around the world. Topics include nutrition, consumer acceptance, environmental impacts, using insects as animal feed and legal regulation.
Redesigning restaurant menus to promote vegetarian dishes can change behaviour, but the effect depends on how frequently customers have eaten vegetarian food in the last week, according to an online survey. Presenting vegetarian dishes as the chef’s recommendation or using more appealing menu descriptions both make infrequent eaters of vegetarian foods more likely to choose the vegetarian option (compared to a control case), and frequent eaters of vegetarian foods less likely to do so. Putting vegetarian options in a separate menu section didn’t affect the choices made by infrequent eaters of vegetarian foods, but made those who eat them frequently less likely to choose a vegetarian dish.
Consumers prefer the term “100% plant-based” to “vegan”, according to a survey of US adults. When asked a series of questions including “Which tastes better?” and “Which is healthier?”, more than two-thirds of respondents selected “100% plant-based” over “vegan” (no other answers were available). According to Bark Stuckey (President and Chief Innovation Officer of Mattson, the organisation that conducted the survey), the preference might be because “plant-based” is seen as a positive dietary change, whereas “vegan” is seen as a whole lifestyle associated with deprivation and activism.
Shoppers do not notice sustainability rating logos on packaging, according to a report by QuadPackaging and Package Insight. In the study, 60 participants had their eye movements tracked while “shopping” in a retail laboratory. The products they were presented with were fictional brands with logos claiming different levels of sustainability. The logos did not represent a real sustainability standard. While 40% of the participants said that sustainability affects their purchasing decisions, the eye-tracking technology showed that 92% of the participants did not notice the sustainability logos.
This paper outlines the difficulties of governing the complex global palm oil supply chain, examines the narratives around the environmental and social sustainability of palm oil and analyses how power dynamics create a fragmented governance structure for palm oil. The author concludes that the palm oil industry has created a narrative in which only “unsustainable” palm oil production is to blame for negative environmental and social effects, and in which “sustainable” palm oil - and an increase in its production - is presented as being beneficial for conservation and local communities.
Helen Adams of the Livestock, Environment and People (LEAP) project, to which the FCRN is linked, has written about LEAP’s first public engagement project. The team ran a stall at Super Science Saturday at Oxford’s Museum of Natural History. Members of the public tasted samples of vegetarian sausages and vegan cheese and were asked to sort different food types according to their greenhouse gas emissions.
80% of children and 95% of teenagers are not eating enough vegetables, according to the Veg Power fund recently launched by The Food Foundation. Veg Power is running a crowdfunding campaign to promote vegetable consumption among children, produce information for parents, develop contacts with industry and write a book of vegetable-centred recipes for children. Supporters include Jamie Oliver and Hugh Fearnley-Whittingstall.
This paper used a survey to explore consumer views of burgers made from beef, plant-based or cultured meat. The survey participants were asked to choose, hypothetically, between the varieties of burger and were told that all burgers tasted the same (the participants did not actually get to try any burgers during the experiment). The results predict that, if prices were equal, 65% of consumers would buy the beef burger, 21% the plant-based burger, 11% the cultured meat burger and 4% would not buy any.
This paper is the first to provide US data about what people eat when they reduce their meat consumption without becoming vegetarian or vegan. The objective of the research was to understand what is eaten in meatless meals and Americans’ attitudes to and perceptions of meat reduction.
A information site about clean meat and cellular agriculture has been launched by the Cellular Agriculture Society. It discusses applications of cellular agriculture including lab-grown meat, leather and silk and introduces terminology such as “neomnivore”, i.e. a person who only eats cellular agriculture products.
Cultured meat, also known as in vitro, clean, lab-grown or synthetic meat, is meat grown as muscle tissue in the laboratory. This paper reviews the state of cultured meat technology, analyses social concerns and examines some of the issues that start-ups in the industry face.