Knowledge for better food systems

Showing results for: Consumer perceptions and preferences

15 October 2020

This report from sustainability non-profit Forum for the Future presents findings from a pilot project with ten US school districts and food manufacturers, which aimed to increase consumption of plant-based food options by high school students. 

6 October 2020

In this blog post on the Oxford Livestock, Environment and People (LEAP) website, FCRN member James Painter summarises his recent research on media coverage of animal agriculture and its links to climate change, and lab-grown (or cultured) meat as an alternative to meat eating. The research shows that media coverage of animal agriculture tends to focus on consumer responsibility as opposed to the role of governments or large farms.

6 October 2020

This paper co-authored by FCRN member Emma Garnett finds that placing vegetarian options first on the counter of student cafeterias increases their sales by 5-6% when the different options are widely spaced (>1.5m), but not when the options are close together (<1.0m).

14 July 2020

This article by FoodPrint discusses the tension between the purported environmental benefits of kelp farming and consumers’ lack of familiarity with kelp as a food, and describes “regenerative” kelp farming systems that also produce oysters, clams and mussels. It sets out several ways in which kelp can be used, including in foods such as pesto or lasagne, as well as other uses such as bioplastics, fertiliser, biofuel and animal feed.

14 July 2020

This episode of the Nordic Talks podcast series (produced by the Nordic Council of Ministers) discusses how imperfect vegetables are handled in the food industry and asks why the market for "ugly" vegetables is suddenly taking off in Norway and China.

8 July 2020

This paper from the Oxford Livestock, Environment and People (LEAP) programme examines the narratives that have - at different times and places - surrounded three scenarios about the future of milk and dairy: “more milk”, “better milk” and “less milk”. 

17 June 2020

According to this paper, participants in a survey of 193 Dutch citizens were more likely to view cultured meat favourably after they were given information about its purported benefits, compared to before they were given information. Most participants were willing to pay a premium of 37%, on average, for cultured meat over conventional meat.

9 June 2020

This report by wildlife charity WWF gives the results of a survey of people in Hong Kong, Japan, Myanmar, Thailand, and Vietnam. Respondents were asked about their sentiments on the COVID-19 outbreak in their respective country and their opinions on illegal and unregulated markets selling wildlife.

29 April 2020

This report from UK group Beyond GM (directed by FCRN member Pat Thomas) presents the results of a world café held in September 2019. The world café brought together people representing a wide variety of practices, beliefs and views on the subject of genome editing in plant breeding, and the conversation covered values, worldviews, ethics, regulation, citizen engagement and more.

29 April 2020

This paper by FCRN member Diego Rose estimates that 16% of adults in the United States might be receptive to changing their diet if national dietary guidance were to include information about environmental sustainability. It also estimates the impacts of a range of different dietary changes for those people on greenhouse gas emissions, dietary quality and dietary costs.

31 March 2020

This paper, co-authored by FCRN member Christian Reynolds, discusses public engagement at the authors’ ‘Take a Bite Out of Climate Change’ stand, which used infographics, short games and displays of vertical farming and insect-based foods to encourage discussion about the climate impacts of food production.

24 March 2020

This podcast by the research programme Praxis: Arts and Humanities for Global Challenges discusses interdisciplinary research, balancing priorities of preserving local food varieties with feeding the population and the future food research agenda.

24 March 2020

FCRN member Lukas Paul Fesenfeld has co-authored this paper, which surveys people from China, Germany and the United States to assess levels of public support for various types of policy aimed at reducing meat and fish consumption. It explores how “packaging” several policies together can increase acceptance among voters.

16 March 2020

This paper finds that downplaying explicit statements of environmental benefits can be a more effective advertising strategy than prioritising the environmental aspects in product categories that are not normally seen as “green”. This is because consumers often perceive green products as performing less well than conventional products, according to the paper. 

10 March 2020

This report sets out the results of the European Union-funded REFRESH Project: Resource Efficient Food and dRink for the Entire Supply cHain. The project aimed to reduce food waste in the EU by developing an evidence base on consumer and business behaviour, assessing the environmental benefits of avoiding food waste, and designing technology to add value to food waste streams.

18 February 2020

This report assesses the impact of the UK non-profit Veg Power’s “Eat them to defeat them” advertising campaign, which aimed to persuade children to eat more vegetables. Children who had seen the advertising campaign were more likely to agree with statements such as “Eating vegetables is fun”, “I like vegetables” and “Vegetables can be really tasty” than those who did not see the adverts. An estimated 650,000 children ate more vegetables as a result of the campaign.

10 February 2020

This book uses a range of case studies to explore how food and immigration influence each other in North America, focusing on borders (e.g. geopolitical or cultural), labour and identities (including changing diets).

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