Knowledge for better food systems

Healthy competition: how supermarkets affect your diet choices

For those interested in the health aspects of the food supply chain you may be interested in the following report: Healthy competition: how supermarkets can affect your chances of a healthy diet published by the National Consumer Council in 2006.
For those interested in the health aspects of the food supply chain you may be interested in the following report: Healthy competition: how supermarkets can affect your chances of a healthy diet published by the National Consumer Council in 2006. The report scores retailers on the following issues relating to nutritional health and health promotion:
  • Nutritional content - sodium content of ten everyday, own-label processed foods;
  • Labelling information - nutrition information provided on food labels; use of Guideline Daily Amounts; and use of interpretive 'traffic light' nutrition labelling;
  • In-store promotions - 'healthy' foods (fruit and vegetables) as a proportion of in-store price promotions; whether stores had sweets or other less healthy snacks at the checkout;
  • In-store information/advice for customers on healthy eating through leaflets and magazines and via retailers' telephone helplines.
The survey ranks the Co-op top with Waitrose and Marks and Spencer sharing the second place. A general overview of the the NCC's work on food can be found here.
 

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