Knowledge for better food systems

Dutch campaign encourages men to halve meat consumption

Image: Maximilian Paradiz, Bean Burger, Wikimedia Commons, Creative Commons Attribution 2.0 Generic

The Dutch government-funded healthy eating agency Voedingscentrum has launched a new campaign encouraging men who eat a lot of meat to reduce their consumption. FCRN member Corné van Dooren says that men, on average, could eat 400g less meat per week to meet guidelines, while women could eat 100g less.

In addition to advertisements at railway stations and on social media, the campaign website provides recipe ideas and t-shirts with slogans.

Read the story (in English) here, and read more about the campaign (in Dutch) here and here. See also the Foodsource chapter What is a healthy sustainable eating pattern?

Read Corné van Dooren’s PhD thesis here: Simultaneous optimisation of the nutritional quality and environmental sustainability of diets.

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