Knowledge for better food systems

Showing results for: Marketing

28 September 2016

In Sweden two of the largest supermarkets in the country have launched campaigns aimed at creating increased consumer awareness around the environmental impact of meat, encouraging consumers to lower their intake of meat and promoting plant-based alternatives.

Image: the research paper’s appendix
20 September 2016

Psychological research has shown that people often don’t make decisions on a rational basis, but rather do so heuristically - based on rules of thumb - that can systematically bias choices. This has important implications when it comes to promoting the sustainable consumption of food.

Photo: USDA, Flickr, creative commons licence 2.0
23 August 2016

A new strategy has been launched by the UK government to tackle overweight and obesity among children. The strategy highlights a reaffirmed commitment to the sugary drinks tax (the only measure in the strategy which is not based on voluntary action) and it emphasises the importance of sports and school breakfast clubs.

18 February 2015

This article highlights one of the approaches the dairy industry is taking to create new markets for dairy consumption.

15 October 2014

About 1900 species of insects are eaten worldwide by at least 2 billion people – not because they are short of food, but out of choice. But for most Western consumers the idea of insects as food is disgusting. However, a handful of entrepreneurial start-ups are working to change this.

30 July 2014

New data from Canadean based on a survey of 2000 individuals finds that many people in Britain are interested in trying insects and around 6% say that they would like to eat them regularly.

13 November 2013

IGD has released this guide to help buyers and planners to prepare for scenarios of uncertain future food supplies. It tries to provide companies with help to identify risks, anticipate and prepare for possible disruptions to their supply routes and maintain deliveries to consumers. It includes information on 19 food security issues explained from a company viewpoint and recommendations on how to manage risk and keep down costs. The chapters focus on issues such as global consumption, food waste, food affordability, climate change, land use and soil degradation.

13 November 2013

The Swiss Federal Research Station Agroscope and the consulting firm Quantis, have launched the World Food LCA Database (WFLDB).  Launched in 2012, it aims to provide reliable and up-to-date data for more accurate food and beverage life cycle assessments (LCA), decisions and communication. The overarching goal is to bring together experts from all stages in the food chain to develop a comprehensive and up-to-date inventory database for accurate life cycle assessments (LCA).

6 November 2013

This report from IGD highlights consumers' attitudes towards adopting a more environmentally sustainable and healthy diet. Some of the report's main findings are:

  • Shoppers are feeling more empowered about sustainable diets, but still require industry to take the lead in this area and to inspire them
  • Nearly half of shoppers say healthy options are important compared to one in five that consider ethical factors
5 September 2013

An upcoming paper shows that Front-of-pack nutrition labels have little impact on consumer choice in a retail setting. The study: “Effects of nutrition label format and product assortment on the healthfulness of food choice,” examines the choices of 1000 German and Polish consumers.

2 July 2013

The WHO Regional Office for Europe has produced a report calling for tighter controls on the marketing to children of foods high in saturated and trans fats, free sugars and salt, in order to fight childhood obesity. It says that while adults know when they are being targeted by advertising, children cannot distinguish, for example, between advertisements and cartoons. This makes them particularly receptive and vulnerable to messages that lead to unhealthy choices.

10 June 2013

The UK’s Daily Mail reports that the UK supermarket Tesco will monitor the healthiness of its customers’ food purchases using Clubcard data and then use that data to suggest ways in which people could make healthier choices. Although plans are still in the early stages options considered so far include offering vouchers for healthier products and promoting a better diet via suggested recipes. 

22 April 2013

A company wishing to market its product as green in several Member State markets faces a confusing range of choices of methods and initiatives, and might find it needs to apply several of them in order to prove the product's green credentials. This is turning into a barrier for the circulation of green products in the Single Market.

15 April 2013

This commentary in the Nutrition and Cancer journal discusses some of the concerns related to the promotion of “miracle foods” by the media. The recommendation made in the study is that nutritional scientists and epidemiologists should be cognizant of the public health messages that are taken from their individual studies and not sensationalize the findings of a single study.